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Case Study: 3 Boats, 1 Panel — Mavi Yıldız's Consolidation Story

How did Mavi Yıldız consolidate 3 separate boats and 3 separate operation teams into one panel in Smartur? Consolidation case study.

By Smartur Ekibi · · 7 min read

Mavi Yıldız is a medium-sized operator running 3 boats in central Bodrum. Each boat was managed as if it were a separate business — they consolidated them in Smartur.

Previous Situation

  • 3 separate Excel files.
  • 3 separate WhatsApp numbers.
  • 4-5 days of accounting every month for the season report.
  • Customer routing between boats was manual and prone to error.

Consolidation Steps

  1. 3 "resources" (boats) defined in a single Smartur account.
  2. WhatsApp Business API unified into a single number; the most suitable boat is automatically recommended to the customer.
  3. Operations team sees everything from a single panel.
  4. Monthly consolidated report time reduced from 5 days → 30 mins.

Results

  • −92% — Reporting time
  • +24% — Cross-boat sales
  • 0 — Overbooking incidents
  • 1 — Single panel

Sıkça Sorulan Sorular

Can I assign a separate user to each boat?
Yes. With role-based authorization, each boat management sees their own area.