b2b
Cross-selling: Selling Multiple Activities to One Customer
How to sell a boat + ATV + balloon package to a single customer? Cross-sell strategy, package design, and revenue impact in the field.
By Smartur Ekibi · · 6 min read
A tourist spending their vacation does an average of 4.2 different activities. Increasing your share of this average from 1.0 to 2.5 means doubling seasonal revenue.
Cross-sell Moments
- Booking confirmation: 2 additional activity suggestions in the confirmation email.
- Before the tour: The question "Would you like to do an ATV tour tomorrow too?" in the reminder message.
- During the tour: Verbal suggestion by the guide.
- After the tour: Discounted offer for the next day to a satisfied customer.
Package Strategy
Make the boat + ATV + lunch package 15% cheaper than the total price of each individually. The basket increases, the margin is protected.
Expansion with Marketplace
Even if it's not your own product, sell another operator's activity via marketplace and earn commission. One customer, multiple revenue streams.
Automatic Recommendation Engine
Smartur AI looks at the customer's profile (age, group type, activity preference) and the season, and suggests the right product at the right time. The guide or operator doesn't need to think manually.
Sıkça Sorulan Sorular
- Will the customer be disturbed?
- The right suggestion at the right time is not annoying; it is considered a service. The segment is correct to avoid wrong suggestions.