Is buying reviews forbidden?

Yes, it is against Google policies and risky. An organic review campaign is the best solution.

What should I do about a negative review?

Quick, professional, personal response. Never be defensive.

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Getting Bookings with Google My Business: 2026 Optimization Guide

2026 optimization guide for taking direct bookings from your Google My Business profile. Review, photo, and post strategies.

By Aylin Kara · April 15, 2026 · 7 min read

Google My Business (Google Business Profile) is the first screen a tourist sees when choosing their route. A well-optimized profile can bring in more bookings than your website.

Profile Completion is Mandatory

Correct category (Tour Operator, Activity Center, Boat Rental).
Full address + map pin correct.
Operating hours updated according to the season.
20+ high-resolution photos.
Virtual tour (especially effective for boats).

Review Strategy

Send an automatic Google review link after every tour. A short link via WhatsApp, the customer writes a review with one click. The first 50 reviews are critical; after that, it gains momentum.

Post Feature

1-2 GMB posts per week (campaign, event, photo). Businesses with posts appear higher in search results.

Direct Booking Button

The "Reserve" button via GMB can be integrated with Smartur. The customer makes a booking without leaving Google.

Q&A Section

You must answer customer questions. Otherwise, another customer will give the wrong answer.

Sıkça Sorulan Sorular

Is buying reviews forbidden?: Yes, it is against Google policies and risky. An organic review campaign is the best solution.
What should I do about a negative review?: Quick, professional, personal response. Never be defensive.