My account was banned, what do I do?

Open an appeal via Meta Business Manager. The Smartur team provides support during the process. Recovery is between 30-60%, no guarantees.

Is there a marketing message limit?

Messaging limits depend on the Meta account and current Meta policies; a fixed daily quantity is not guaranteed.

ai-whatsapp

WhatsApp Conversation Policy: How to Use a Bot Without Getting Banned?

Meta policies you need to know to avoid getting banned while using WhatsApp Business API, 24-hour window, and template message rules.

By Aylin Kara · March 28, 2026 · 6 min read

Meta's WhatsApp policy is strict. If a number is banned, recovering it takes weeks. With the right rules, this will never happen to you.

24-Hour Window

After a customer messages you, you can freely send any type of message within 24 hours. If 24 hours have passed, you can only send approved template messages.

Opt-in Rule

You cannot send marketing messages without customer consent. Place a checkbox on your website saying "I want to communicate via WhatsApp". This consent must be stored in writing.

Template Message Rules

Content perceived as spam (all caps, excessive emojis, deceptive links) is rejected.
External links in the marketing category are strictly scrutinized.
Promotional coupons must be in a natural context.

Quality Rating

Meta gives your account a green/yellow/red quality score. If customers report "spam", the score drops, and your sending limit decreases. Keeping bot messages clear, useful, and short keeps the score high.

Sıkça Sorulan Sorular

My account was banned, what do I do?: Open an appeal via Meta Business Manager. The Smartur team provides support during the process. Recovery is between 30-60%, no guarantees.
Is there a marketing message limit?: Messaging limits depend on the Meta account and current Meta policies; a fixed daily quantity is not guaranteed.